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The joint certification project was launched a year ago in which both parties claimed that “precision and performance would be tested and ensured like never before.” The whole process is now fully active with a METAS lab housed at Omega’s headquarters.
“We all know about the importance of nice and practical products, history and innovation. But one other thing is so important. That’s trust. Trust for our consumers. By working with an independent organization such as METAS, customer would get a better understanding with us, and reconfirm that the Swiss replica watch industry is the leader in precision and development,” Nick Hayek, CEO of the Swatch Group , which owns Omega, said at the press conference.
METAS, a Swiss federal agency, offers industry, the administration and the scientific community with an effective metrological infrastructure along with the measurement principles and metrological services.
“We are a government agency, the leading center for all measurements in Switzerland,” said Christian Bock, director of METAS. “Above all, we are consumer and client driven. That’s why it was important to ensure that this new standard for mechanical watches is open to every brand.”
While industry-standard COSC certification remains part of the fake Omega’s process, the new METAS testing will double the certification of each watch, “giving Omega and other Swiss watchmakers the opportunity to demonstrate the quality and timekeeping performance of their cheap replica watches to a greater extent than has previously been possible,” Omega said in a statement.